Your Private Brand + Our Existing Product Lines = Success
Private Labeling
One of the major aspects of Flat Rock Bagging’s business is private labeling. Private label products offers businesses an opportunity to add their personal brand name to existing products.
Flat Rock Bagging offers experience in product turn around time, Midwest distribution channels, mixed truckload deliveries, order fulfilment, and business credit terms.
OUR PLANT MACHINERY
- Flat Rock Bagging processes more than 145,000 tons of bulk material annually.
- We offer both fully automatic and manual bagging lines.
OUR DISTRIBUTION ADVANTAGE
- Flat Rock Bagging ships out over 4 million bags of product each year.
- Our three locations in Michigan are conveniently located to receive bulk material via interstate highway or rail.
- Our two Southeast Michigan plants are conveniently located close to vessel unloading facilities.
- Our three plant locations in Michigan are conveniently located to distribute to the Midwest & Great Lakes regions.
- Truck and rail car loading and unloading.
CUSTOM PACKAGING SERVICES
- One stop shop from inbound bulk receiving to finished product loadout
- Our three locations in Michigan are conveniently located to receive bulk material via interstate highway or rail.
- Multi-year, short-term, and one time run projects welcome
- Coordination of bulk material deliveries.
- Packaging in either paper, plastic, or woven bulk totes.
- Bag capabilities from 10kg to 4000 lbs bulk bags.
- Jug and pail filling capabilities.
- Palletizing, an array of cover options, and stretch wrap.
- Bulk material storage.
- High speed, high volume production lines.
- Warehouse Inventory Management of of PMI and finished goods.
- Order fulfillment and delivery capabilities.
- Our three plant locations in Michigan are conveniently located to distribute to the Midwest & Great Lakes region.
FREQUENTLY ASKED QUESTIONS
WHAT IS PRIVATE LABELING?
BENEFITS OF PRIVATE LABELING
Private label branding has several important advantages for businesses.
HIGHER PROFIT MARGINS
Private label brands typically have higher profit margins than their national brand competitors and with a two great reasons to consider. First – Customers do not have to pay for huge marketing campaigns that they would with national brands. Second – Local products that come from local producers have superior logistics capabilities.
CREATING LOYALTY
Private label brands are one way to stand out from the competition. By creating a distinct logo and tagline businesses can connect directly with the contractor / customers to help create a loyal following. Contractors / customers recognize the benefits of private label products. One advantage for store brand loyalty can be during economic downturns. The private labeled product’s lower prices becomes vital as contractors / customers turn to money-saving strategies. On the other hand, contractors / consumers sometimes have an aversion to supporting big brand names and often search for the smaller companies that provide quality products. Private labeling fills this role.
EXCLUSIVITY
One of the greatest advantages of private labeling products are the exclusive right to sell those products. Once a private brand is established, the business becomes the exclusive source for the private labeled product This contributes to the ability to charge higher prices, attract more contractors to sell via exclusive accounts or even wholesale opportunities.
CONTROL
Going with a Private Label manufacturer gives businesses control over their own marketing, ability to set pricing, when to run sales, and distribution. Also, if the business discovers that the consumer is not responding to the product label as anticipated – the private label brand can be changed.
DIRECT INVOLVEMENT
Private label products involves direct consulting with businesses such as Flat Rock Bagging. Flat Rock Bagging offers nearly 60 years experience in product turn around time, inventory management, distribution, order fulfillment, and mixed truckload deliveries. Flat Rock Bagging offers excellent business credit terms.